SEO - Search Engine Optimization
Search Engine Optimization is a process of optimizing a webpage or an article, so as to make it appear better to the search engine crawlers. In general, the higher the page appear in the search engine result pages, the greater are its chances to be clicked by the end user.
Optimization can be done on a webpage or off the web page. Off page SEO can be performed by creating Backlinks. For doing on page SEO, you need to optimize the following components :-
- Page Title
- Use of proper H1, H2... tags
- Keyword Density
- Keyword Distance
- Use of proper Grammar
A properly optimized site always rank higher in search engines like Google, AOL, Yahoo, Bing etc.